Following our recent GDPR announcement, we are rolling out changes to our Checkout Recovery.
Checkout Recovery is one of the ways you can grow your revenue and minimize checkout abandonment, by sending a series of smart emails to customers who have started their purchase journey without finishing it. You can choose to add a discount in these emails as an incentive.
In order to preserve your ability to fight checkout abandonment, we need to implement a couple of changes so that these emails stay compliant going forward:
Opt-out links, as well as the ability to re-subscribe will be added to all Checkout Recovery emails. We are adding these to offer customers more control in the way they give, and take away informed consent to the kind of marketing material they receive.
Customers who have not provided consent in the checkout will receive a slimmed down reminder without any promotional offer. We are making this change because under the GDPR, marketing emails cannot be sent to customers without their initial consent.
Here are examples of Checkout Recovery emails sent if customers have provided consent - both with and without a promotional offer.
Without a promotional offer
With a promotional offer
And here is an example of a Checkout Recovery email sent to customers who have not provided consent - who are still able to unsubscribe entirely from these emails.