๐Ÿ” Removing sign-up and sign-in on our Checkout

When we launched Paddle 6 years ago, we operated as a software marketplace, helping both software sellers and buyers connect. Software buyers could create a Paddle personal account, and log into their account on the Checkout to pay.

This made sense at the time. 6 years later, this has turned into a legacy feature that is barely used and no longer represents a great way to speed up a purchase. Passwords are lost or forgotten, innovations like Apple Pay are introduced...

We simply believe we can help you run and grow better without it, and as bonus ship faster without the burden of a legacy feature.

We are turning off all sign-up and sign-in functionality for buyers on our Checkout. We don't expect you to see any impact but as usual simply reach out if you'd like to chat.

๐Ÿ–ผ Branding your Order Confirmation Emails and Customer Invoices

We've introduced a new set of customization options of the Order Confirmation email and Customer Invoice we send after a purchase, helping you show your brand throughout the whole customer journey.

You can now specify both a Company Display Name and a Product Website in your Dashboard.

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We will then show your Company Display Name, linking to the Product Website if you'd indicated it. As a fallback we will show the Paddle logo and link to our website if you haven't provided any branding information.

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If you wish to display your logo, simply contact our Success team.

๐Ÿ“ฅ Changes to IP Address Sharing in Webhooks

Following our previous GDPR communications, on the 21st of May we will stop passing the IP address of software buyers in the alert webhook we send for a non-subscription "Payment Succeeded" confirmation.

The reason for this change is that under the GDPR, the IP address of a customer is considered as personal data. Going forward we will therefore limit its use to the processing of orders (for example using it as an element of our anti-fraud protection algorithms).

If you need access to IP addresses to provide a great service, please get in touch to discuss GDPR-compliant solutions with our team.

๐Ÿ‡ช๐Ÿ‡ฌ Adding Arabic to our Checkout

We've recently added a new language, Arabic, to our Checkout - adding to the existing ๐Ÿ‡บ๐Ÿ‡ธ English, ๐Ÿ‡ฉ๐Ÿ‡ช German, ๐Ÿ‡ช๐Ÿ‡ธ Spanish, ๐Ÿ‡ซ๐Ÿ‡ท French, ๐Ÿ‡ฎ๐Ÿ‡น Italian, ๐Ÿ‡ฏ๐Ÿ‡ต Japanese, ๐Ÿ‡ณ๐Ÿ‡ฑ Dutch, ๐Ÿ‡ต๐Ÿ‡ฑ Polish, ๐Ÿ‡ต๐Ÿ‡น Portuguese, ๐Ÿ‡ท๐Ÿ‡บ Russian and ๐Ÿ‡จ๐Ÿ‡ณ Chinese (Simplified).

As a consequence our conversion rate in Arabic countries has jumped by 32%!

We only support left to right Arabic at the moment but do plan to improve on this in the future.

โ™ป๏ธ Adapting Checkout Recovery to the GDPR

Following our recent GDPR announcement, we are rolling out changes to our Checkout Recovery.

Checkout Recovery is one of the ways you can grow your revenue and minimize checkout abandonment, by sending a series of smart emails to customers who have started their purchase journey without finishing it. You can choose to add a discount in these emails as an incentive.

In order to preserve your ability to fight checkout abandonment, we need to implement a couple of changes so that these emails stay compliant going forward:

  1. Opt-out links, as well as the ability to re-subscribe will be added to all Checkout Recovery emails. We are adding these to offer customers more control in the way they give, and take away informed consent to the kind of marketing material they receive.
  2. Customers who have not provided consent in the checkout will receive a slimmed down reminder without any promotional offer. We are making this change because under the GDPR, marketing emails cannot be sent to customers without their initial consent.

Here are examples of Checkout Recovery emails sent if customers have provided consent - both with and without a promotional offer.

Without a promotional offer

mkt recovery email (1st).png

With a promotional offer

mkt recovery email (1st + discount).png

And here is an example of a Checkout Recovery email sent to customers who have not provided consent - who are still able to unsubscribe entirely from these emails.

functional recovery email (1st).png

๐Ÿš€ Introducing Third-Party Affiliate Integrations

We've added documentation of how to track affiliate sales with the following leading platforms in Paddle:

  • iDevAffiliate
  • CJ Affiliate
  • HasOffers
  • Impact Radius
  • Tapfiliate
  • WebGains
  • Voluum

This allows you to easily pass the right data such as the sale value and currency to the product name to these platforms, automating the payment of affiliate commissions and performance reporting for transactions processed via our checkout.

To learn more about tracking third party affiliate sales, read our implementation guide.

๐Ÿ”‘ Initial GDPR changes live

We've deployed a number of changes related to GDPR today.

If you previously automatically opted your customers in to marketing on the checkout you will need to make some changes. If you had a customised opt-in message on your checkout then this will changed to our standard and GDPR compliant message.

In the next few days we'll deploy the remaining changes that mean you can make your use of Paddle GDPR compliant. Full details of these changes and what you're required to do before the GDPR deadline are here.

For further context read our rollout announcement to learn more about our approach to GDPR.

๐Ÿ“„ Updating our Vendor Payout Invoices

We have just updated our vendor payout invoices to improve clarity and keep them up to date with the latest tax regulations.

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๐Ÿ—‚ Adding Coupon Grouping in our Dashboard

Marketing teams love coupons but until now the only way to group them involved using our API.

We've just made it possible to create and filter by coupon groups straight in the dashboard.

Screen Shot 2018-04-10 at 00.35.46.png

Your team can now group all coupons created for a specific marketing campaign or purpose. This means that you can see at a glance the impact these coupons had... and whether you are running out because they're too popular!

๐Ÿ” Rolling out GDPR

We exist to help software companies run and grow their business. One of the main ways we do this is by making sure that everything you need to sell your products is either really simple to use, or handled by us on your behalf. This allows you to focus on whatโ€™s really important, building your own products.

This is especially important when it comes to compliance, a topic which is as important as it is complex. A major new regulation, the GDPR, is coming into effect by the end of May, affecting how we handle the personal data of software buyers.

We have taken our usual approach to rolling it out: handle most of its complexity automatically by providing you with the simple tools you need to manage it on your end.

Some of these changes may apply to you: read our rollout announcement to learn more about what is changing and how that impacts you.

Do let us know if you have any questions, we'll be happy to help!

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