πŸ”  Moving On to our New Checkout A/B Testing Campaign

We're stopping a long-running A/B test of our checkout to start our biggest A/B test yet, focusing on gradually introducing the new checkout we've building from the ground up.

Aside from a few UX improvements along the way, the main objective is to use more modern technologies, making it quicker and easier to add new features in the future.

Over the next few months, we’ll be starting a gradual rollout of an experiment which tests our new checkout against the existing one to ensure a smooth transition.

We'll then begin focusing on improving it, primarily looking at improving conversion rate and average order value to grow your revenue!

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To learn more about this change and our plans for the checkout, read our announcement.

πŸŽ‰ Order Processing is back to normal

We have resolved the order processing slowdown that started earlier today.

New orders are processed straight away as usual. The queue of orders that were slowed down has now been cleared up.

Thank you for your patience!

🚨 Currently experiencing an order processing slowdown

We are currently experiencing issues with order processing which affect a large number of sellers.

Orders are correctly created and payments are collected, which means this does not impact your revenue.

However the processing of these orders, which include creating licenses and sending confirmation emails to buyers is greatly slowed down. Our post-checkout API, which can be used to display order confirmation details open your website, will not be able to return processed order information in a timely manner. None of the subscription webhooks will be fired.

We are actively working with absolute priority on solving the issue and clearing the queue of orders to process, so that your buyers receive their license or purchase as soon as possible. We will update you as soon as this is resolved.

🍎 Introducing our new Mac SDK v4

Our Mac SDK makes it incredibly easy to take payments in-app, use licensing for access control and / or offer trials to your users.

Introducing our new Mac SDK, v4. It's more flexible and customizable, works well with more complex billing or product models, increases anti-piracy protection… And is fully Mojave-compatible (including dark mode)!

To learn more, read our announcement and get started from scratch or migrate from v3.

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πŸ‡°πŸ‡· Stopping Charging B2B Tax in South Korea

As of September 3, 2018, we will no longer charge B2B taxes to buyers in South Korea.

These changes will automatically apply in your account for any new transaction with a South Korean company. If they enter a VAT number they will automatically see the price reduced to exclude taxes.

πŸ‘©β€πŸ’»πŸ‘¨β€πŸ’» Introducing Restricted Support Roles (Beta)

We’ve just released a new support role that is perfect if you want more control over what information your support team can see - for example if you outsource your support function.

The new role (available through the team page) only allows users to see specific transactions by order ID or customer email address, rather than all of them. These users cannot download transaction reports either.

Interested in using restricted support roles for your team? This feature is currently in beta, contact our success team to get access.

πŸ”  A/B Testing PayPal in our Checkout

We run lots of A/B testing experiments on our Checkout, including recently testing the best way to display the GDPR statements.

Our latest test focused on PayPal. We wanted to figure out how each version of their brand colors performed in terms of both conversion (actual purchases of the software) and engagement (choice made by the buyer to use PayPal).

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We didn't see any change in overall conversion, which means both versions of the checkout generated the same overall number of purchases.

Buyers were however 9% less likely to click on the yellow PayPal button (a statistically significant result) - choosing to pay by card instead.

The yellow button is, relatively ironically πŸ€”, the new branding for PayPal - as a consequence we will keep using the previous blue design as it works better in the context of our checkout.

πŸ‡ΉπŸ‡· Charging Sales Taxes in Turkey

As of August 15, 2018, we've had to begin charging sales tax for buyers purchasing in Turkey. If you have exclusive VAT enabled on your seller account then your existing subscriptions will have their recurring cost increased to accommodate the VAT.

Get in touch if you have any questions on how we handle sales taxes today.

πŸ”¨ Fixing the Subscription Update view

If you sell your products via subscription, you can offer buyers a simple way to update or cancel their subscription plan using Paddle.js.

We have fixed 2 bugs affecting this part of our platform:

  • The "close" button, allowing a user to close the view if they changed their mind, would disappear after the first step was submitted. This has been fixed so that the close button is always visible.
  • The view stopped loading for buyers using Safari, leaving them with an infinite spinner. This has now been fixed.

πŸ”  A/B Testing the Checkout on GDPR Display

We constantly run A/B tests on all parts of the buyer experience, starting with our Checkout as the most effective place to increase conversion.

Following the GDPR coming into effect in May we had to introduce new wording to explain what data is being shared for fulfillment purposes: we decided to A/B test the impact of such a change.

We need to strive the right balance between simple & beautiful on the one hand, and compliant & clear on the other hand: we don't want to end up with one of these cluttered multi-page checkouts!

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This particular experiment ran with over 200,000 buyers - enough to conclude that there was no statistically significant impact to conversion either way 😊.

We'll keep testing both how we can best display compliance / GDPR requirements and how we constantly improve conversion and average purchase value, sharing some of the most interesting experiments and their results!

No published changelogs yet.

Surely Paddle will start publishing changelogs very soon.

Check out our other public changelogs: Buffer, Mention, Respond by Buffer, JSFiddle, Olark, Droplr, Piwik Pro, Prott, Ustream, ViralSweep, StartupThreads, Userlike, Unixstickers, Survicate, Envoy, Gmelius, CodeTree