Historically software companies often gave access to digital products using license keys, though in recent years there has been an industry shift towards user subscriptions instead. However, making this jump from license keys to SaaS can still be tricky.
Today we're pleased to announce we're making this transition easier. Through Paddle you can now enable subscription license fulfillment, where license keys are sent as part of a subscription purchase. Whether that's the model you want to support indefinitely, or a way to gradually move your customers from licenses to full subscriptions. Once enabled, Paddle will retrieve license keys from your server and email them to your new subscribers on signup.
If you'd like to enable this option in Paddle, or have any questions, please contact us at firstname.lastname@example.org.