We're stopping a long-running A/B test of our checkout to start our biggest A/B test yet, focusing on gradually introducing the new checkout we've building from the ground up.
Aside from a few UX improvements along the way, the main objective is to use more modern technologies, making it quicker and easier to add new features in the future.
Over the next few months, we’ll be starting a gradual rollout of an experiment which tests our new checkout against the existing one to ensure a smooth transition.
We'll then begin focusing on improving it, primarily looking at improving conversion rate and average order value to grow your revenue!
To learn more about this change and our plans for the checkout, read our announcement.